Marketing and planning for our next annual conference

Hello,

Every year my company looks to better last year’s annual continuing education conference by inviting different speakers and /or by adding different things to the conference. I have volunteered to help out but I am not part of the marketing department. What would you recommend for our next year conference considering how our market challenging our market has been?

I appreciate any comments or if you want to refer me to a good source for ideas.

Thanks.



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